What do motorcycles have to do with it?

Talenza was conceived for beauty pros — manicure, haircuts, brows, massage. The catalog of specializations and services in the app is built around that niche: dozens of ready-made items you can tick in a couple of taps. But a catalog is a hint, not a fence. If the specialization or service you work in isn’t on the list, that’s no reason to switch to another app or keep records separately — you can simply enter your own.

A specialization isn’t a list item, it’s a text field

In the profile settings, specializations are chosen with checkboxes: “Manicure pro,” “Hairdressing services,” “Cosmetology,” and so on — the familiar catalog every beauty pro knows. But next to these checkboxes there’s an “Add another specialization” button — and it opens not a search through a longer list but an ordinary text field. Whatever you type becomes your specialization: up to 50 characters, with no tie to any directory. It’s saved right away, with no separate “Save” button for this step.

The difference from a standard specialization is visible only by the icon next to the name — a pencil for editing and a cross for deleting instead of the usual checkmark. For the client, for the schedule, for the pro’s card it’s a full-fledged specialization on a par with any catalog one. That’s exactly how, on the demo profile of the pro Anna Sokolova, “Manicure pro” (also once entered by hand, before the catalog was expanded) sits next to “Motorcycle rental” — a specialization that will never be in the beauty catalog and shouldn’t be.

Services under it — also without a catalog

A specialization is only a section heading. What fills it is services, and they likewise don’t have to come from a ready-made list. The add-service form has an “Add manually” path: your own name up to 200 characters, your own price (up to ₽100,000), and your own duration — hours and minutes, in multiples of five, up to 12 hours at a stretch. For “Combined manicure” this is obvious flexibility. For motorcycle rental it’s a necessity: a several-hour rental has no analog in the beauty catalog and can’t have.

On the demo profile, next to the familiar “Combined manicure” and “Nail service,” two new rows appeared: “4-hour motorcycle rental” for ₽3,500 and separately, with the same field, “Pre-ride briefing,” an hour for ₽1,500. The prices aren’t made up for the sake of the example: they’re a benchmark of the real hourly motorcycle rental market in Moscow as of August 2026, and a briefing before handing over the vehicle is a normal rental practice, which here, for the sake of contrast with beauty services, was put on a separate line rather than dissolved into the cost of the rental.

One form, not a support ticket

It’s worth noting what is deliberately absent from this scenario: no support ticket, no waiting until a new specialization is added to the shared catalog for everyone, no compromise like “we’ll put it in the description since there’s no row of its own.” Both fields — the specialization and the service under it — are filled in with the same form as any catalog entry and saved at the same moment. The difference between “Combined manicure” from the ready-made list and “Motorcycle rental” from a text field isn’t visible anywhere except two small icons next to the name.

Motorcycle rental here is a contrasting example, not a hint at a new niche for Talenza. The idea is simpler: a schedule, reminders to clients, and booking through the app are needed not only by manicure pros and stylists, but by anyone who takes clients by appointment and is tired of doing it in a notebook or their head. The catalog suggests where to start. You don’t have to start with it, either.