A pro's online booking page: how to set it up

A pro’s online booking page should contain a photo and name, a short story about you, services with price and duration, examples of your work, an address with a map and a way to get in touch. A client who opens your link for the first time decides within a minute whether to book, so everything needed must be visible at once. Below: what exactly clients check, what a Talenza page shows and how to set it up so you don’t lose people who are already ready to book.

What a client wants to understand in a minute

A person arrived via a link from an ad, a friend’s recommendation or a map. They don’t know you and they’re comparing you with others. They have five questions in mind:

1. Who are you? A real person or a faceless page. A photo and name answer this fastest.
2. What do you do? Which services, in what style, for whom.
3. What does it cost and how long does it take? If there’s no answer, some clients will simply close the page without asking.
4. What’s the result? Examples of work persuade better than any words.
5. Where are you and when can they come? An address, a map and free time.

If the page answers all of this without extra clicks, the client books. If not, they go looking for another pro, and you’ll never know.

What a client sees on a Talenza page

A booking link is created automatically at registration and looks like talenza-app.ru/m/your-address. The client opens it in a browser: they need neither the app nor registration. At the top are your photo and name (and your workplace, if you have one), and below them are tabs:

• “Booking”: a list of services with price and duration and free time; we covered this in detail in the article “What it costs and how long it takes — visible before you pick a date”; how much time this saves a pro is in “How much time does auto-booking save”.
• “About the pro”: the “About me” block, workplaces with a “Show on map” button, specialisations, a link to your VK profile and your phone number (if you show it).
• “Portfolio”: albums with photos that open full screen.
• “Reviews”: the average rating and published client reviews, with a “Leave a review” button below. How it works is in the article “Client reviews — you decide what gets published”.

All of this is filled in within the app. The blocks of the “About the pro” tab appear only when you’ve filled them in: what you haven’t specified, the client won’t see.

How to set it up, step by step

1. Photo and name. A photo of your face or workplace, well lit, without filters. Not a logo and not a picture from the internet: the client is going to a person. The name is as your clients call you.

2. The “About me” block. Three to five sentences: what you do, for how many years, your strong side, what a session is like. Don’t write a biography and don’t list every course. In Talenza the text is entered in “Profile” → “About me” and can be up to 1,000 characters, but people usually read only the first lines.

I’ve been doing manicures and pedicures for six years. I work in a studio by the metro, sterilise everything in front of you and see clients by appointment with no queues. I like neat, natural designs, but I can do more complex ones too.

3. Services and prices. Names should be human (“Manicure with gel polish”, not “Service no. 3”), each with a price and duration. Optionally add a description and a photo. Don’t inflate the list: thirty similar services only make it harder to choose. If a service isn’t for online booking yet, the “Show in price list” switch hides it from the page, while “Available by phone only” keeps it in the list but shows a call button instead of a choice. How to add and edit services is in the help article.

4. Portfolio. Create one or two albums by type of work and upload five to ten of your best photos each. Captions help: “French, almond, length 3” says more than just a picture. In Talenza you can create up to 10 albums, up to 20 photos in each and up to 200 photos in total. Why a portfolio is better kept on your booking page and not only on social media is covered in the article “Your portfolio doesn’t have to live on social media”, and how to upload photos is in the help article on the portfolio.

5. Workplace. Give the city and address, and in the name of the place put whatever helps people find the entrance: “Studio on Lenin St., 2nd floor, intercom 25”. The client will see a “Show on map” button.

6. Contacts. The phone on the page is switched with “Show phone on the booking page” in “Settings” → “Online booking”: if it’s hidden, the client books through the link instead of calling; if it’s shown, it’s easier for those who need to ask a question beforehand to get in touch. You can add a link to your VK profile in “Profile”.

A short link and where to put it

The default address is chosen automatically, but you can replace it with a short, recognisable one — for example, your name in Latin letters: in “Settings” → “Online booking” tap the pencil next to the “Link address” field. Latin letters, digits, underscores and hyphens are allowed, at least three characters. Links you’ve already sent will keep working.

The more often a client sees the link, the less messaging before booking: in your VK profile description or Telegram channel, in a pinned message, in your map listing, on a business card, and you can print the QR code and put it at your workplace. More in the article “A link for online booking: how to make one and whether a pro needs a separate website” and in the help article.

A checklist: check your page

Open your link in your phone’s browser, as a client would, and go through the points:

• your photo and name are there;
• “About me” is filled in and fits in five sentences;
• every service shows price and duration;
• the list contains only services you really offer;
• the portfolio has at least one album with fresh work;
• an address is given and the “Show on map” button opens the right place;
• it’s clear how to contact you;
• the link address is short and without random characters;
• the first free time is really the nearest, not a month away.

Common mistakes

• No photo. A page without a face looks abandoned.
• “Price on request”. The client doesn’t write or call, they just leave. If the price depends on length or complexity, create two or three variants of the service with different prices and durations.
• An “About me” that is too long. Few people read five paragraphs about you.
• An old portfolio. Work from three years ago gives the impression that you no longer work.
• Services that no longer exist. The client books and you have to refuse.
• No address. The person doesn’t know where to go and drops the booking.

What Talenza does and what stays with you

Talenza builds the page from what you’ve filled in: services, schedule, photos, workplace. It doesn’t invent or check your photos, texts and prices: this is your face, and it should be yours. But the link is created by itself, the client books without registering and sees only the time that is truly free. More about what it offers for your line of work is on the page for beauty pros, and how to bring first clients to this page is in the article “How a beauty pro can find clients: 9 ways for beginners”.

FAQ

What should a pro’s online booking page contain? A photo and name, a short story about you, services with price and duration, examples of your work, an address with a map and a way to get in touch. A client who opens your link for the first time looks for answers to five questions: who you are, what you do, what it costs, where you are and when they can book.

What should I write in the “About me” section? Three to five sentences: what you do and for how many years, your strong side, what a session is like. No long biography or lists of diplomas. In Talenza the text can be up to 1,000 characters, but people usually read only the first lines.

Should I show my phone number on the booking page? That’s up to you. Talenza has a “Show phone on the booking page” switch in “Settings” → “Online booking”. If the phone is hidden, clients book through the link instead of calling; if it’s shown, it’s easier for those who need to ask a question before booking to reach you.

How many photos does a portfolio need? A few fresh works for each type of service are enough. In Talenza you can create up to 10 albums with 20 photos each, but start with one or two albums of five to ten of your best works: the client needs a result, not an archive.

Summary

Your booking page is your shop window. A photo, three sentences about you, clear services with prices, a fresh portfolio and an address on the map answer a client’s five questions in a minute. Spend an hour opening the link through the eyes of a stranger and fixing everything you wouldn’t understand yourself — and every visit to your link will bring you more bookings.