Talenza
Valeriy Eremeev

Blog author

Valeriy Eremeev

Co-founder of Talenza

Has been building SaaS products for over 10 years; together with the team, builds Talenza, an online booking service for independent professionals. Works out what different booking services really cost a master and talks to masters about how they handle bookings.

Questions about the articles: support@talenza-app.ru · Telegram @Eremeews

Why we build Talenza

I have been building SaaS products for more than ten years, and almost all of them were for companies — with departments, processes and people trained to use the system. I always wanted to build something of my own, and once I had enough experience, the team and I decided to give it a try.

We wanted to build it for people who have no departments or processes at all — independent masters. A master has their hands, a phone and clients messaging late at night asking if there is a slot tomorrow. While there are few clients, a notebook and chats are enough. Then one day a slot is forgotten, a name is mixed up, and a request is only noticed in the morning. The services that promise to fix this are usually built for salons: dozens of sections, per-staff pricing or a cut of every booking. A master who works alone does not need that.

That is why Talenza is not business-management software but a single link where clients pick a time themselves. Schedule, booking and Telegram reminders are free; you only pay for SMS, and only for messages actually sent. On the blog we write about what we have checked and calculated ourselves: what booking really costs, where clients get lost and how to make sure they show up.

The Talenza manifesto →

Articles

Hands holding out several dollar banknotes against a grey-blue T-shirt, with the text “Сколько зарабатывает мастер маникюра. Считаем доход работы на себя” on top

October 29, 2026

How much a nail technician earns in 2026: in a salon and on your own

How much a nail technician earns: average pay across job ads, the salon percentage and a solo pro income calculation — bookings, rent, materials, tax.

A photo of a cake with figs and berries, overlaid with the text "How to wish a client a happy birthday. 20 ready-made messages for a pro" in Russian

October 26, 2026

Birthday wishes for clients: 20 messages from a beauty pro

Birthday wishes for clients from a beauty pro: 20 short messages for women and men, with a discount or belated, and when to send them.

Blurred photo of a smartphone on a white table, with the text “Страница мастера. Что проверяют клиенты и как оформить” on top

October 25, 2026

A pro's online booking page: how to set it up

How to set up a pro's online booking page: photo, “About me”, services and prices, portfolio, address and contacts. A checklist and common mistakes of solo pros.

Blurred photo of a wall clock on a white wall, with the text “Правила записи. Переносы, отмены и предоплата” on top

October 23, 2026

Booking rules for a solo pro: reschedules, cancellations and prepayment

Which booking rules a solo pro needs: rescheduling and cancelling, lateness, no-shows, prepayment. Ready-made messages for clients and how to handle repeat reschedulers.

Blurred photo of a beige tag on a string against a dark navy background, with the text “Как поднять цены мастеру. Расчёт, тексты и скидка постоянным” on top

October 21, 2026

How to raise your prices without losing clients

When a solo pro should raise prices, how to work out the price of your hour, how many clients you can lose without a loss and what to tell regular clients.

Blurred photo of Christmas baubles with red bows on a tray, pine branches and a candle, with the text “Запись перед Новым годом. План для мастера на ноябрь и декабрь” on top

October 20, 2026

How to fill your bookings before New Year: a plan for solo pros

A plan for solo pros: when to open pre-holiday slots, who to message first, how to keep room for reschedules and what to do about gift certificates.